ABOUT US

Australia Here and Now is a Japanese-language information website created to help Japanese residents, students, working holiday makers, travellers, and people interested in Australia make the most of their Australian experience.

We provide useful and practical information about many aspects of life in Australia, including travel, lifestyle, shopping, accommodation, transport, money, internet and mobile services, working holiday, study, events, cars, health, beauty, and other daily-life topics.

Our aim is to share helpful, practical, and easy-to-understand information for Japanese-speaking readers who want to live, study, work, travel, shop, or do business in Australia.

Our History

Australia Here and Now was launched in August 2016.

At its peak, around November 2019, the website attracted approximately 1,500–2,000 visitors per day and 3,500–4,000 page views per day. This was a significant level of traffic for a niche Japanese-language website focused on Australia.

Since then, our traffic has reduced significantly from its peak. This appears to reflect a combination of factors, including the impact of COVID-19 on Australia-related travel and migration searches, changes in Google search behaviour and algorithms, and the increasingly competitive digital media environment.

While current traffic is much smaller than the 2019 peak, Australia Here and Now continues to attract a highly relevant niche audience of Japanese-speaking users who are actively searching for Australia-related information, products, and services.

According to our latest Google Analytics data for the 30-day period ending 6 June 2026, the website recorded:

• Active users: 1,405
• New users: 1,390
• Sessions: 1,696
• Page views: 1,892
• Average engagement time: 41 seconds

Main user locations:

• Japan: 831 active users
• Australia: 264 active users
• Other countries: 258 active users

Traffic sources:

• Organic Search: 1,255
• Direct: 387
• Referral: 46
• Others: 8

Although the current traffic volume is much smaller than the peak period, the audience remains highly targeted and relevant for Australian brands, services, tourism businesses, retailers, education providers, and companies wishing to reach Japanese-speaking consumers.

Our Target Audience

Japanese Visitors to Australia

Australia continues to be a popular destination for Japanese travellers, students, working holiday makers, and families. Many Japanese visitors search for reliable information in Japanese before and during their stay in Australia.

Australia Here and Now helps these users understand local services, travel options, shopping, mobile/internet services, transport, accommodation, and practical tips for enjoying Australia.

Japanese Residents in Australia

There are many Japanese residents living across Australia, including long-term residents, families, students, working holiday makers, business people, and temporary visa holders.

These readers often look for practical information in Japanese about daily life in Australia, including money transfer, mobile phone services, internet, cars, health, shopping, accommodation, education, travel, and local services.

Japanese Consumers Interested in Australian Products and Services

There is continuing interest among Japanese consumers in Australian products and services, including health care, wellness, cosmetics, fashion, food, education, tourism, financial services, investment, and lifestyle products.

However, many Japanese consumers still face language and cultural barriers when dealing directly with Australian suppliers. Australia Here and Now aims to help reduce these barriers by introducing practical information, useful services, and trusted product options in Japanese.

Advertising and Partnerships

Australia Here and Now is suitable for brands and service providers that wish to reach Japanese-speaking audiences interested in Australia.

We can support promotion through:

• Japanese-language articles
• Product or service introductions
• Contextual links
• Banner placements
• Affiliate promotions
• Campaign or discount code introductions
• Practical guides for Japanese users

Our audience may be especially relevant for businesses in areas such as travel, accommodation, education, money transfer, mobile and internet services, health and wellness, beauty, eyewear, online shopping, car services, tourism, and lifestyle products.

If you have information, products, or services that you would like to introduce to Japanese-speaking audiences through Australia Here and Now, please feel free to contact us.

Contact

If you have any questions about this website, advertising opportunities, or partnership possibilities, please contact us.

Thank you and kind regards,

Australia Here and Now
Email: info@australiahereandnow.com
Location: Sydney, Australia