This website is here to help Japanese travellers, students and consumers accelerate their Aussie experiences with useful and practical information . We have something inspiring and resourceful for everyone to feel and explore the essence of every aspect of Australia.
We strive to convey the finest and most helpful information in the area that each article covers for those interested in experiencing Australia.
This website was born in August 2016. As of November 2019, it has grown to attract 1,500-2,000 visitors and 3,500-4,000 page views per day. This adds up to 100,000-120,000 monthly page views.
The website is still in the early growing phase and it is going to draw further attention and interest of Japanese internet users.
Here is the general Information about our target audience that would give you some idea about the types of visitors to this website.
Japanese Visitors to Australia
The scale of the Japanese inbound travel market in Australia has shrunk over the last couples of decades but remains still large. Australia had 326,000 visitors from Japan in 2014 and it was the sixth largest for visitor arrivals. As for the total visitor expenditure, it was the fifth largest among the nationalities. (2015, Tourism Australia)
Japanese Residents in Australia
Apart from the numbers of the visitors, there are about 35,000 Japan-born residents in Australia, who speak Japanese (2014, DIAC).
Japanese Consumers of Australian Products and Services
There have been increasing demands in Australian products among Japanese people in variety of the fields such as the health care, cosmetics, fashion, food, music, films, financial products, investments, and so on.
More and more people have been buying products and services internationally from sellers abroad. It is said that almost half of consumers prefer shopping online for fashion. Japan is no exception.
There have been a number of popular Japanese intermediary services online that provide channels for Japanese consumers to buy Australian products and services.
Despite the world-wide trend to shop online internationally, many Japanese people still prefer buying from domestic dealers in Japan and are not willing to deal with the suppliers overseas directly, mainly because of the language barrier. That is why the Japanese-speaking intermediaries for Australian products and services are still in high demand.
We try to help Japanese consumers remove the barriers to deal directly with Australian suppliers by showing practical tips and examples so as to avoid paying for product and services more than necessary.
If you have any information, products or services that you would like to share with Japanese people, and you would like to do it though 'Australia Here and Now', please feel free to contact us.
If you have any questions about this site, email us.
Thank you and kind regards,
Australia Here and Now
Location: Sydney, Australia
Tourism Australia, 2015, Japan Market Profile, http://www.tourism.australia.com/documents/Markets/Market_Profile_2015_Japan.pdf, viewed on 2 September 2016
Australian Government, 2014, Department of Immigration and Citizenship, Community Relations Section of DIAC, Community Information Summary Japan-born, https://www.dss.gov.au/sites/default/files/documents/02_2014/japan.pdf, viewed on 2 September 2016